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Second Harvest Showcased By EBranders Second Harvest Showcased By EBranders Second Harvest Showcased By EBranders Second Harvest Showcased By EBranders Second Harvest Showcased By EBranders

E-Branders Showcase

Second Harvest Showcase

Second Harvest had a problem - its largest fundraising event: Lunch Money Day (LMD) needed brand repositioning. As a pro bono initiative, Ebranders analyzed and repositioned the brand to drive home the fact that it is not just visible minorities who suffer from lack of food – the hidden hungry in Toronto come form all races creeds and strata of life. This newly repositioned brand message increased Lunch Money Day revenues by 38% in year one and again by double digits in year two. We developed and produced Radio, TV, Outdoor and Print advertising, Signage, POP and media kits. LMD continues to be a powerful and successful force in educating people on the need to share with Canada’s Hidden Hungry.