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THERE ARE NO SPIN DOCTORS, NO FORMULAS, NO GUESSING. IT’S ALL ABOUT HARD WORK, GOOD CREATIVE AND ABSOLUTE KNOWLEDGE OF THE BRAND NEW WORLD...

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Ebranding Evaluation Process

Having spent many years creating, building, and repositioning many of Canada’s best known consumer brands; Howe Brand Communications/Ebranders, when challenged with the revitalization or repositioning of a well-established brand, are loath to tamper with brand equity.

Rather, our approach is to analyze and develop a means of, making this brand relevant and pertinent to its existing stakeholders and customers, as well as new, future users/benefactors of the brand experience.

We achieve our results by working through several Phases. This allows careful consideration of the impact of the research at each Phase, and allows time for objective consideration, pushback and finally consensus by all, prior to moving onto further creative or execution stages.

  1. Analysis Phase
  2. Strategic and Positioning Phase
  3. Brand Creative Development Phase
  4. Creative Elements, the Design Development Phase
  5. Media Buy Optimization and Planning Phase
  6. Benchmarking/Testing Phase